One-button easy

The secret to success is to make everything one-button easy, then get out of the way. If you think collaborative architecture matters more, click the charts: The same Alexa plots that show MySpace and YouTube obliterating top sites reveal that Flickr, Digg and del.icio.us have plateaued with audiences barely bigger than Slate's. Photos, news, and other people's bookmarks just aren't as interesting as bootleg TV and checking out the hotties. The easier it gets to use, the less geeky the Net becomes, and the more it starts to look like real life. http://www.slate.com/id/2140635/

Yes! Real life! Mom, here's a photo of us at the beach. Friend, I'm so wasted right now. Lady-friend, here's a kiss.